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Rackspace Partner

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Web Design

PAY PER CLICK MANAGEMENT

We provide a full pay per click management service, aimed at maximising traffic whilst minimising costs. We have many year's experience with PPC advertising and management of PPC accounts. We participated in trials of Google's Adwords system in 2001 and we have negotiated special offers with Yahoo Search Marketing and Mirago. We can manage PPC accounts with all PPC providers including Yahoo, Google, Miva, Mirago and Kanoodle.
Advantages of Pay Per Click Management
Most companies tend to manage their own pay per click campaigns. However, their lack of time and expertise means they generally set up a small number of ads on a small number of engines, using a small range of popular (and expensive) keywords. They rarely monitor traffic and sales and therefore often pay much more for their clickthroughs and sales than they need to.

Our aim is to maximise traffic and minimise costs.

Our own click-tracking system allows us to track how much each individual pay per click ad generates in sales. Our system also shows us the poorly converting pay per click ads (those that cost money but don't generate any sales) - these pay per click ads can eventually be modified or dropped, saving you money. Our system also helps to identify click fraud.

We can set up pay per click listings for hundreds of products on each account - there could be hundreds of products that no other company is bidding on, so you could get hundreds of pay per click ads at minimum cost.

All pay per click adverts are optimised to attract buyers, not lookers. This helps to increase conversions and reduce costs.

We can create special landing pages for pay per click ads where appropriate. These can often be more effective than a standard web page on your web site and can help generate more sales.
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