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PAY PER CLICK ADVERTISING

Pay Per Click Advertising is a highly popular and cost effective mean of advertising your website and bringing visitors to your website. We provide a full pay per click management service, including click tracking and ROI monitoring.

We provide a full pay per click consultancy and management service for any website. You do not need to be an existing Surrey Web Design customer - we can promote any website, including those built by other companies.
Pay Per Click Advertising
Pay per click (PPC) advertising is an online form of advertising where adverts or links to your site are displayed on search engines (and other sites) and you pay a small fee each time someone clicks through to your web site. PPC adverts are normally displayed in primary positions on search engines and other websites and are often labelled as "Sponsored Results".

Popular pay per click advertising systems include:
  • Yahoo Search Marketing (formerly Overture) - displays ads on Yahoo, AltaVista, MSN, Wanadoo and others
    • ·
  • Google Adwords - displays ads on Google and other web sites and search engines
    • ·
  • Mirago - displays adverts on hundreds of smaller portals / web sites
You only pay when people click on your adverts to visit your site, regardless of how often your adverts are displayed. The amount you pay per click will depend on the maximum amount you bid for each click on your advert and on the amounts that other advertisers have bid. This allows you to control the amount you spend on your pay per click advertising.
Which Pay Per Click Advertising System To Use
It normally makes sense to use more than one pay per click advertising system. Yahoo UK pay per click adverts are shown on Yahoo UK and MSN. Google Adwords are shown on Google. Using multiple systems will maximise your chances of being found by shoppers.

Also consider where your target customers are. Yahoo requires you to have separate accounts for UK and US pay per click listings. Some pay per click advertising systems like Kanoodle display adverts to a mainly US based audience, others are mainly for UK searchers.
Pay Per Click Management
We provide a full pay per click management service aimed at maximising traffic, while minimising costs.
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